Passive income. Earn while you sleep. Enjoy life.

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Why it should be ‘Free’

Why it should be ‘Free’

Do you know what the most frequently used word is that people type in a search box on the internet? Knowing what this word is and using it to it’s fullest extent can literally EXPLODE your sales if you run an online business. Let me […]

Things You Should Know Before Starting An Internet Business

Things You Should Know Before Starting An Internet Business

Starting an internet business can be a lot of fun! Unfortunately, if you jump right in without doing a little research first, you could find yourself becoming overwhelmed very quickly! Some people make it look easy, but the truth of the matter is that the […]

5 Benefits to Starting an Online Business

5 Benefits to Starting an Online Business

Technically, an online business is not a digital or virtual extension of an existing traditional business. It’s a passive income, financial freedom and a lifestyle! This article discusses the 5 main benefits of why you should invest your time and money in your own financial freedom right now.

Here are five benefits to starting an online business:

1. It’s a Reasonable Investment

Most online businesses cost a fraction of what a traditional or conventional business demands. If you compare the cost of launching an online store or ecommerce site versus an actual retail store, the difference will be a small fortune. Whilst it might be true that starting an ecommerce site or global marketplace like Amazon or eBay will require much more money than starting a small gift shop in a neighborhood, not every online store needs to be an Amazon or eBay!

2. Easy Startup

It is possible to launch an online business in weeks, if not days. Once the business plan is in place and all the products or services are ready to be rolled out, it takes days to start an online business. For those who don’t need to rely on website designers or a multipurpose agency, the ball can be set rolling in less than a week.

3. High Returns on Investments

The investment is low to begin with and the returns are high when you assess the ROI. However, given the scope of expansion and exponential growth that one can encounter, the returns on investments are exponentially higher than conventional or traditional businesses. A traditional business can only reach out to an immediate audience. Online businesses can reach out across the world!

4. Automation

The whole business can be automated, almost entirely! You should conduct the reviews, assess the performance and make changes as and when needed but you don’t need to personally or physically intervene at every stage. Everything from compliance to sales, customer service to upgrades can be automated.

Digital entrepreneurs will have more time at their discretion which can be used to diversify and expand the business. Eventually, a passive income and digital nomad lifestyle could be on the horizon! This brings me on to my last point…

5. A Myriad of Freedoms

Online business owners can work from anywhere, at any time, and for as long as they want. And don’t forget the elusive financial freedom. Internet businesses are truly empowering. Online businesses also help entrepreneurs to find that balance between work and life.

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Where did I start? “With Rich Dad Poor Dad”

Where did I start? “With Rich Dad Poor Dad”

If you’ve not heard of this book, then you should keep reading. Even if you have then you’ll probably agree with what I have to say … If you have heard of it, then you’ll probably know that it’s a “how to get rich” book […]

My Diary

Why it should be ‘Free’

Why it should be ‘Free’

Do you know what the most frequently used word is that people type in a search box on the internet?

Knowing what this word is and using it to it’s fullest extent can literally EXPLODE your sales if you run an online business. Let me explain.

The all important word is “FREE”

The word that is used in searches on the internet more than any other is FREE. Everyone loves something for nothing. No one wants to pay for something if they can get it for free.

Think about all the times you have searched for something on the internet – wether it was for information, a service, a product … anything.

Do you just Google the description, a keyword or phrase, or did you put ‘free’ before it? If you omitted the word free, when the search engine generates the results, I guarantee it gave you a list of ‘related searches’ containing the keywords you used with ‘free’ in front of them.

The benefits of giving something for free…

As an online business, if you offer a product, service or some information for free, it can give you great returns.

First of all, it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing dividends.

Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction. In fact it is such a huge attraction that I can’t emphisize how important it is!

How giving something for free can make you money.

When someone visits your site to claim their freebie, several things can happen.

In order to get their free product, they have to give you their name and email address. This is the #1 reason for offering it to them in the first place.

It is highly unlikely that someone will buy something on their first visit to a website. And unless there is an excellent reason for them to return, they may never visit again.

By having their email address, you can contact them and remind them to revisit your site. You can offer them ‘special offers’ and affiliate sales through your correspondence emails.

It is a well known fact that there needs to be an average of 7 contacts (sales pitches, remind revisits, offers ect…) with a customer before they will actually buy something. The reasons for this are quite lengthy and are a whole other article, so lets stick to the matter at hand.

By being able to have the important contact with your customers, your chances of them making a purchase have increased significantly.

They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal. You gain these things from your customers and then they buy.

So, that’s how you make money from giving away something for free.

The quality of free.

The item that you offer, whether it be a subscription to an ezine, an ebook, report or software, MUST be of good quality.

If the customer receives their freebie and the quality is poor, they will not come back to your website and buy anything.

Even if you are the best website in your niche, offering the best deals, they will never find out, because they just won’t come back.

On the other hand, if they are impressed by their free gift, they are more than likely to visit your website again and again. High quality, useful products are essential if you want the ‘freebie offer’ to work for you.

How you can drive traffic to your website using ‘free’.

Classified ads are a fantastic way to drive traffic to your website. The headline and description should be centered around the infamous “what’s in it for me”. That is offering them a freebie. This will entice them to click the link and visit your website.

You can post classifieds for free. Just type ‘free classifieds’ into the search box and choose from the 1000’s of results that the search engines produce. Submit your ads often and the traffic will keep coming.

Other ways to drive traffic using ‘free’.

Simply use it anywhere your ads appear. If you publish articles, reports or ebooks, put your offer on your resources page. If you use pay-per-click, use the offer as your ad copy. Advertising in ezines, whether it’s your own, an affiliates or paid-for advertising – again use the free offer on your resources page.

Choose carefully.

When deciding on what it is that you will give way, there is one piece of advice that is vital.

Make the free item appropriate to your audience. Whatever niche you operate, stick with the theme.

If you offer an ebook on ‘how to knit fancy tea cosies’ and your business sells musical instuments, you will be heading for a problem.

The customer will visit your website to get their ebook. They will download it and probably be very pleased if it contains high quality information on ‘how to knit fancy tea cosies’. When you contact them via email with for example a ‘special offer on violin strings’, unless by some highly unlikely, random chance that they play the violin, they will not visit your website again.

No matter how many emails you send them, their interest was tea cosies, not musical instruments. Why should they visit your site again? The fact is they won’t.

So be mindful of what your own niche actually wants and give it to them.

In conclusion, the more you offer freebies, the more money you will make.

It is one of the best traffic drivers and is a straight forward concept.

Now that you have this little golden nugget of valuable information, get to work! Plan what you could offer, to whom, when and where!

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